Discount Drug Stores has become one of the first major Australian pharmacy brands to adopt a new state of the art online portal that uniquely connects product buyers to potential suppliers.
Streamlining the lengthy and complex buying process, Discount Drug Stores has signed on to RANGEme, a new, free to join online marketplace for brands to showcase their products to Australia’s biggest retailers including Coles, Woolworths and Kmart that has been created by Marketing Executive Nicky Jackson.
Developed as a result of Ms Jackson’s own difficulties securing stockists for her baby skincare line, RANGEme aims to save category buyers time and to increase the chances of companies getting their products ranged sooner by bringing everyone together in one, easy to navigate space.
“It’s incredibly challenging to get your product in front of the major retailers for consideration, especially if you don’t have any existing connections,” she said. “RANGEme streamlines this process. Suppliers simply need to post their products on the site, specifying the categories they fall into and RANGEme will connect them directly to the appropriate retailers and buyers.”
National Merchandise Manager at Discount Drug Stores Adam Goss states the brand was immediately drawn to the one of a kind platform as it provided it with the opportunity to maximise efficiency and to better engage with a wider pool of product suppliers.
“Our buyers are often inundated with suppliers pitching their products and we want to make sure that we’re seizing every opportunity,” he said. “RANGEme is a fantastic tool as it sorts through all of the potential products and only highlights the suppliers that are best suited to our brand and categories. It saves our buyers a considerable amount of time.
“It’s also been great in introducing us to smaller, more niche suppliers that would have previously gotten lost through the old pitching process amongst the more established brands and in ensuring that Discount Drug Stores stays up to date with market trends,” Mr Goss continued.
Free to join for buyers, since its launch only a month ago, over 150 suppliers have subscribed to RANGEme to connect with grocery, pharmacy and general convenience and lifestyle retailers. For more information please visit www.discountdrugstores.com.au or https://www.rangeme.com.au.
Media Enquiries: Suzanne Ross at Graymedia on 07 3250 9406, 0488 441 589 or email s.ross@graymedia.com.au.
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