A challenging industry to cover due to the wide and varied skills and services that professionals offer, Parmia has successfully developed a policy for AIWLC members that provides comprehensive public liability and professional indemnity protection.
Founder of the AIWLC, Sonja Bella says Parmia’s ability to provide coverage for multiple streams within the weight loss industry was one of the key reasons she engaged the award winning broker.
“The AIWLC covers all aspects of the weight loss industry from nutrition to psychology to personal training and physiotherapy so our members come from many different fields, all of which carry their own unique risks,” she explained. “We needed an insurance provider that would provide a tailored solution to meet all of these demands and Parmia was far and beyond the best choice.”
Established by the National Insurance Broker Association’s 2013 Broker of the Year Danny Gumm in 2002, Parmia is known for tackling hard to cover industries including the beauty and tattoo sectors.
Mr Gumm states he felt a strong need to help protect the weight loss market and specifically the AIWLC given the important role that professionals in this sector play in reducing obesity in Australia.
“Australia has one of the highest obesity rates in the world and fitness professionals, nutritionists and psychologists are vital to reducing this,” he explained. “We wanted to do our part to make sure that they’re able to carry out their jobs confidently and without worrying about whether their insurance adequately covers them. More to the point though, we wanted to help the AIWLC to carry out its important mission of helping Australians to lose weight holistically.”
The AIWLC was established by Ms Bella, who is a highly regarded weight loss professional, in 2012 after she became frustrated at the lack of associations and industry groups that covered all areas of weight loss and management.
“In my ten years of working in the industry both in Australia and overseas, I couldn’t find any organisation that represented all of the different streams of weight loss consultants,” she said. “I wanted to fill this gap because I believe weight loss and management needs to be approached holistically. Psychologists, trainers, nutritionists and all other allied health professionals specialising in weight loss need to work together to address our current obesity epidemic.”
It’s a unique approach that has been met with great enthusiasm within the industry with more than 200 professionals signing to the AIWLC since March. However, Mr Gumm states it’s the fact that the AIWLC focuses on assisting both industry professionals and members of the general public that really drew his attention.
“The AWILC isn’t just about supporting the industry, it’s also about showing the community all of the different lifestyle changes that need to be made in order to lose weight effectively,” he said.
The organisation does this through holding weight loss summits across the country, including the Global Weight Management Congress to be held in Brisbane in December which will teach Australians how to take a multidisciplinary approach to weight loss.
For more information on Parmia or its policies for the weight loss industry industry, please visit www.parmiainsurance.com.au. For more information on the AIWLC, please visit www.weightlossinstitute.com.au.
Media Enquiries: Suzanne Ross at Graymedia on 07 3250 9406, 0488 441 589 or email s.ross@graymedia.com.au.
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