In an industry first, the Australian pharmacy brand is striving to improve health & wellbeing in men by providing a more convenient way for them to have a quick and non-invasive check-up of their blood sugar, cholesterol and blood pressure.
“We wanted to provide another avenue for Australian men to have all of their key vitals checked without it seeming too confronting or too much of a hassle,” explained Professional Services Manager at Discount Drug Stores, Casey Clark. “Our ‘Men’s Health Tune Up’ clinics will only take 15 minutes but in that time, patients will have their BMI, blood sugar, blood pressure and cholesterol tested with instant results, as well as receive a lifestyle assessment and the opportunity to discuss other health concerns.”
While they may seem non-urgent, these small health checks are actually vital to picking up more serious health conditions before they become too far progressed, with Ms Clark continuing stating the clinics are aimed at encouraging men to be proactive rather than reactive with their health.
“Research has found that men visit their doctor less frequently than women and generally only when their illness is serious,” she said. “It’s this behaviour that needs to change in order to improve overall health in Australian men and to ensure they’re living longer lives.”
The pharmacy brand has a strong track record of picking up potentially serious conditions during its health clinics with close to 50% of patients tested during its bone, bowel and sun awareness clinics being referred onto their GPs or the pharmacist for further treatment or advice.
Acknowledging that many men don’t like talking about or seeking help when it comes to their health, Ms Clark states DDS’ ‘Men’s Health Tune Up’ clinics have been designed to make this process easier but that partners will play a pivotal role in keeping their loved ones healthy.
“Men’s health is always a challenging topic because we often find that men don’t generally make their health a priority,” she said. “This is where partners and family members can play a really valuable role.
“We strongly encourage anyone whose husband, boyfriend, son etc. hasn’t had a health check up in a while to book them into one of our clinics. It will ensure that any underlying issues are picked up before they become serious and will help bring much needed peace of mind to both the patient and their loved ones.”
Costing $20 for a 15 minute consultation with a registered nurse, most clinics will conveniently take place during lunch hours. Patients will also be able to discuss other key health and lifestyle issues that may be affecting them such as mental fitness, hair loss, sleep apnoea and weight. Ms Clark says the campaign is all about awareness and prevention and has been geared towards busy men, giving them no excuse to ignore their health.
“We’ve worked hard to remove the embarrassment factor behind men’s health,” she said. “Our clinics are designed to be quick and almost painless with no invasive exams. The benefits of having a simple 15 minute check-up are huge and can make a real difference to overall wellbeing, so we hope to see a lot of men taking advantage of this service.”
Bookings are preferred. For more information, please visit www.discountdrugstores.com.au/health-clinics.
Media Enquiries: Suzanne Ross at Graymedia on 07 3250 9406, 0488 441 589 or email s.ross@graymedia.com.au.