Friday, June 14, 2013

The Lady Musgrave Trust strengthens its digital presence as it strives to raise $1 million for young homeless women

Queensland not-for-profit The Lady Musgrave Trust is entering a new era in its crusade to give young homeless women a brighter future with today’s launch of a new, modern website.

A vital organisation that shelters young Queensland women aged between 18 and 30 who tragically find themselves homeless, and helps them rebuild a better life, The Lady Musgrave Trust is aiming to establish an even greater platform so it may engage more closely with the community to tackle homelessness in the region.

With a new integrated donations page, the rejuvenated website offers Queenslanders the chance to contribute donations to fund a shelter which will offer young homeless women safety and the chance to rebuild their lives.

President of The Lady Musgrave Trust, Isobel Annat hopes that these new communication tools, which include a brand new website, social media and electronic newsletter, will inspire more Queenslanders to get involved.

“We have supported the community for over 125 years, and now we want to take to the public an identity that is much stronger, brighter and contemporary to encourage a new generation of volunteers,” said Ms Annat. “Our new website and social media pages will chart our progress to raise one million dollars for our new shelter, while our newsletter will help us keep our tight-knit community of supporters up-to-date on issues that are important to us all.”

Recent reports reveal that homelessness has risen 17 percent since 2006, with approximately 36,000 young Australians living rough on any given night.

“Never has our mission been direr or more important than now,” said Ms Annat. “We want to reinforce our commitment to the young homeless women who rely on our valuable services and urge the public to get behind our mission to make a difference in so many young lives.”

To pledge support or donate to The Lady Musgrave’s cause, Queenslanders can now visit the new website at http://www.ladymusgravetrust.org.au/. They can connect with the charity on Facebook at facebook.com/TheLadyMusgraveTrust or Twitter at @Lady_Musgrave, and a YouTube site will be launching soon.

The first edition of the new quarterly newsletter is available here for download: http://www.ladymusgravetrust.org.au/our-news.

For further information on The Lady Musgrave Trust please contact Graymedia.

Media Enquiries: Please contact Melissa Payne at Graymedia on 07 3250 9404, email gms.admin1@graymedia.com.au.

About The Lady Musgrave Trust

The Lady Musgrave Trust continues to change the lives of many young women in need in Queensland every year through the provision of essential and often life changing accommodation. The young women who use these services, aged between 14 and 25, often come from violent or abusive backgrounds, and are in desperate need of shelter. As these women also often have young children, TLMT provides them and their young families with a fresh start in life that would otherwise not be available. It is through the provision of accommodation and other vital support services, such as pastoral care and counseling, that the primary mission of TLMT is achieved.

The History

TLMT has a long Queensland history having been established in 1885 by a group of community-minded women under the leadership of Lady Jeanie Lucinda Musgrave, wife of the then Governor of Queensland. Established by women, to help women, TLMT has supported the Queensland community for over 125 years, keeping alive the vision of the Trust and keeping many young girls and families from sleeping on the streets.

The Board

The Lady Musgrave Trust is governed by a carefully selected board of directors who donate their time to giving women at risk of homelessness and their children a chance in life. They have a passionate commitment to the work of TLMT and are dedicated to saving and enhancing the lives of young women in Brisbane.  The Trust is proud to have Her Excellency, Ms Penelope Wensley, AC, Governor of Queensland as its patron.

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