Looking to capitalise even further on the natural synergy between marketing and PR, leading Queensland based agency Graymedia has appointed a top senior designer to head its now expanded marketing department to ensure it takes a greater hold in the Australian creative market.
As one of the early PR agencies to introduce integrated marketing services as part of its offering, Graymedia is now looking to be a force to be reckoned with by appointing former lead graphic designer for Mars Chocolate in Australia, Julia Afflekt, as head of its now more extensive marketing department.
With an impressive line up of clients engaging Graymedia for its integrated services such as the Brisbane Broncos, Pfizer, Discount Drug Stores, the Australian Private Hospitals Association and Watpac, to name just a few, Director Yasmine Gray says the time had come to go that one step further and take Graymedia’s marketing offerings to another level.
“We have always offered a complete service,” Mrs Gray explained, “however to be honest we always felt it was difficult to compete with the more established ‘big name’ firms when it came to our marketing services.
“Over time however we have proven ourselves again and again as being more than capable of not only delivering a high level of service but of being just as creative as those with a more established reputation in the field of marketing. By appointing Julia we now have proven experience in our department that will take us onto the next level and we are all very excited about where this might take us next.”
Ms Afflekt boasts over ten years of experience in marketing and graphic design and before Mars Chocolate Australia worked for key brands such as Fujitsu, Philips and well known sports brand Polar Electro.
With extensive knowledge in point of sale and packaging Julia promises to add new strengths to the Graymedia marketing team that is set to continue to grow.
“This is an exciting time for me to join Graymedia,“ Julia says. “This small but dynamic firm has a strength and passion that is infectious and I am looking forward to helping further develop our reputation in the creative space.
“We have such a wide variety and diverse range of brands that we look after and that really helps to keep us creatively fresh and challenged. I hope to help ensure that Graymedia now becomes known, not just as a quality PR company but also one that is equally competitive when it comes to marketing. Everything here is about quality and I am more than happy to be a part of that.”
Graymedia was established in 2009 by Yasmine Gray who has nearly 30 years of experience in PR, marketing and media and is a Director of the Public Relations Institute of Australia and Director of Marketing and Communications for the Australian Baseball Federation.
Mrs Gray says she has always believed that PR and marketing should work together and is looking forward to seeing this part of the business grow with the appointment of Ms Afflekt.
“We needed someone who could not only help head up our marketing department but that had the practical experience to ensure our marketing services were truly complete. Already our current clients are enjoying the new options Julia has introduced to our services and we look forward to increasing this side of our business and to become truly recognised as a fully integrated PR and marketing agency.”
For more information on Graymedia please go to: www.graymedia.com.au.
Media Enquiries: Please contact Melissa Payne at Graymedia on 07 3250 9404, email gms.admin1@graymedia.com.au or Suzanne Ross on 07 3250 9406, email s.ross@graymedia.com.au.
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