Much has been said about digital marketing and the power of using video to boost the promotion of a company or brand, but less has been said about how video is also changing the way public relations companies are communicating with the media.
The press release is not dead - press releases are being sent out at the same frequency as they ever were. The fact is a good release will get media attention and a bad one won't, which is why companies are prepared to spend money on good PR firms that have the professional experience and know how that then translates into results.
The difference is that PR companies now have the option of additional ways in which to draw attention to a company or brand and video is fast becoming an invaluable tool in many campaigns.
While it may not suit all industries - it's no different to social media in that not all companies need to be on Facebook - for some the added benefits that come from communicating their message to the media via video are outstanding.
Graymedia is doing a lot of work now in this area and is consistently looking for new and innovative ways in which it can give its clients the edge. Full video editing suites, coupled with in-house graphic designers and access to the latest technology are now part of the fabric of our firm. PR companies are no longer simply a place where people go to get media relations. We are morphing into digital, media, marketing hubs that have a wide range or tools at our finger tips.
Getting positive media attention still has massive value for any brand. How we do it now however has many options which frankly at Graymedia we think is really exciting.
Yasmine Gray
Director
Graymedia
www.graymedia.com.au
No comments:
Post a Comment