There’s nothing like throwing a party to get attention! When Gray Media Services client The Pyjama Foundation turned five recently, the GMS team made sure this fantastic Queensland charity received all the media coverage it deserved.
With balloons, cake and party hats in tow, as well as a group of excited children dressed in their best and brightest pyjamas, on Thursday September 24 GMS created a ‘pyjama party’ media event as the start of many to help promote The Pyjama Foundation’s milestone.
It was all the GMS PR Consultants could do to stop the kids from tucking into the fantastic chocolate birthday cake in the shape of the number five as they excitedly gathered around for the photo shoot that had been arranged with The Courier Mail.
The result however was wonderful with a lead picture story in The Courier Mail on Saturday September 26 (read the article here) and yes, the kids all got to tuck into the cake immediately after. They obviously thought all the media attention was great.
The pyjama party was part of a targeted public relations campaign organised by GMS to promote The Pyjama Foundation’s fifth birthday with a focus on its forthcoming major fundraising event, to be held on October 7 at the Brisbane Powerhouse. Leading Brisbane author Nick Earls is staging a special production of his highly acclaimed play The True Story of Butterfish with all donations going to the foundation and its wonderful cause in supporting foster children and their carers.
Over the past few weeks, GMS has scored plenty of coverage for The Pyjama Foundation and the charity’s founder, Bronwyn Sheehan, in a number of media outlets.
The highly rated Steve Austin show on ABC Queensland radio kicked off a string of radio interviews for Queensland Australian of the Year Bronwyn Sheehan.
Radio station 96.5FM took up the GMS challenge and the morning crew threw a special pyjama party in honour of the foundation’s birthday – and yes they were all wearing pyjamas, including Bronwyn.
This was followed by stories and event listings in City News, MX, The Courier Mail’s Go Directory and ourbrisbane.com.au all as a result of the campaign.
Yet to come is an article all about Bronwyn and her work with The Pyjama Foundation in an upcoming issue of national women’s magazine, Woman’s Day.
Keep an eye on the GMS website ‘What’s New’ section for more details with regards to this and see you all at the PJF birthday party at the Powerhouse soon.
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