Monday, October 12, 2009
The Pyjama Foundation turns five with cupcakes, champagne and Nick Earls
Rising to the occasion The Pyjama Foundation’s fifth birthday party at Brisbane’s Powerhouse included all the essentials – balloons, cake and party bags. However their party was like no other as they shared with guests a special screening of the latest play from award winning author Nick Earls, The True Story of Butterfish.
The Gray Media Services team joined over 200 fellow guests on October 7 in celebrating and showing their support for The Pyjama Foundation and its special birthday, enjoying the cupcakes, champagne and special theatre performance on offer.
A proud long-time supporter, Nick Earls made an exclusive appearance on stage to share with the audience why he is so passionate about helping The Pyjama Foundation and the influences and intentions that inspired his tale of The True Story of Butterfish.
The birthday party concluded a busy few weeks for The Pyjama Foundation in the media spotlight as they featured in a series of articles in Queensland publications as well as radio interviews on Queensland’s ABC radio program and Brisbane’s FM station 96.5 as organised by Gray Media Services.
Our targeted public relations campaign drummed up publicity for this special birthday event, increasing ticket sales by five times more than the expected amount.
Look out for the next issue of Woman’s Day to see a feature on The Pyjama Foundation’s founder Bronwyn Sheehan as she shares why she chose to start this organisation five years ago and the profound impact it has had on the lives of thousands of foster families during this time.
Dates for your Diaries
September was a busy month for the Gray Media Services team and the following months prove no different. The Gray Media Services team will be at the Victoria Point Sharks Club on Wednesday November 4 as Yasmine Gray delivers an insightful talk on public relations, sharing with local businesses why PR is the next big thing for their company to benefit from.
Important dates to mark into your diaries are October 26 and 27 for the National PRIA conference featuring an exciting line-up of PR professionals including Obama for America organiser Scott Goodstein, NRL media boss John Brady and Tourism Queensland CEO Anthony Hayes. Gray Media Services is the proud major sponsor of this event and will be hosting the cocktail party during the evening of the first day. Visit www.pria.com.au for further information about this exciting event.
We look forward to seeing you there!
Friday, October 2, 2009
The Pyjama Foundation turns five under a media spotlight
There’s nothing like throwing a party to get attention! When Gray Media Services client The Pyjama Foundation turned five recently, the GMS team made sure this fantastic Queensland charity received all the media coverage it deserved.
With balloons, cake and party hats in tow, as well as a group of excited children dressed in their best and brightest pyjamas, on Thursday September 24 GMS created a ‘pyjama party’ media event as the start of many to help promote The Pyjama Foundation’s milestone.
It was all the GMS PR Consultants could do to stop the kids from tucking into the fantastic chocolate birthday cake in the shape of the number five as they excitedly gathered around for the photo shoot that had been arranged with The Courier Mail.
The result however was wonderful with a lead picture story in The Courier Mail on Saturday September 26 (read the article here) and yes, the kids all got to tuck into the cake immediately after. They obviously thought all the media attention was great.
The pyjama party was part of a targeted public relations campaign organised by GMS to promote The Pyjama Foundation’s fifth birthday with a focus on its forthcoming major fundraising event, to be held on October 7 at the Brisbane Powerhouse. Leading Brisbane author Nick Earls is staging a special production of his highly acclaimed play The True Story of Butterfish with all donations going to the foundation and its wonderful cause in supporting foster children and their carers.
Over the past few weeks, GMS has scored plenty of coverage for The Pyjama Foundation and the charity’s founder, Bronwyn Sheehan, in a number of media outlets.
The highly rated Steve Austin show on ABC Queensland radio kicked off a string of radio interviews for Queensland Australian of the Year Bronwyn Sheehan.
Radio station 96.5FM took up the GMS challenge and the morning crew threw a special pyjama party in honour of the foundation’s birthday – and yes they were all wearing pyjamas, including Bronwyn.
This was followed by stories and event listings in City News, MX, The Courier Mail’s Go Directory and ourbrisbane.com.au all as a result of the campaign.
Yet to come is an article all about Bronwyn and her work with The Pyjama Foundation in an upcoming issue of national women’s magazine, Woman’s Day.
Keep an eye on the GMS website ‘What’s New’ section for more details with regards to this and see you all at the PJF birthday party at the Powerhouse soon.
With balloons, cake and party hats in tow, as well as a group of excited children dressed in their best and brightest pyjamas, on Thursday September 24 GMS created a ‘pyjama party’ media event as the start of many to help promote The Pyjama Foundation’s milestone.
It was all the GMS PR Consultants could do to stop the kids from tucking into the fantastic chocolate birthday cake in the shape of the number five as they excitedly gathered around for the photo shoot that had been arranged with The Courier Mail.
The result however was wonderful with a lead picture story in The Courier Mail on Saturday September 26 (read the article here) and yes, the kids all got to tuck into the cake immediately after. They obviously thought all the media attention was great.
The pyjama party was part of a targeted public relations campaign organised by GMS to promote The Pyjama Foundation’s fifth birthday with a focus on its forthcoming major fundraising event, to be held on October 7 at the Brisbane Powerhouse. Leading Brisbane author Nick Earls is staging a special production of his highly acclaimed play The True Story of Butterfish with all donations going to the foundation and its wonderful cause in supporting foster children and their carers.
Over the past few weeks, GMS has scored plenty of coverage for The Pyjama Foundation and the charity’s founder, Bronwyn Sheehan, in a number of media outlets.
The highly rated Steve Austin show on ABC Queensland radio kicked off a string of radio interviews for Queensland Australian of the Year Bronwyn Sheehan.
Radio station 96.5FM took up the GMS challenge and the morning crew threw a special pyjama party in honour of the foundation’s birthday – and yes they were all wearing pyjamas, including Bronwyn.
This was followed by stories and event listings in City News, MX, The Courier Mail’s Go Directory and ourbrisbane.com.au all as a result of the campaign.
Yet to come is an article all about Bronwyn and her work with The Pyjama Foundation in an upcoming issue of national women’s magazine, Woman’s Day.
Keep an eye on the GMS website ‘What’s New’ section for more details with regards to this and see you all at the PJF birthday party at the Powerhouse soon.
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